1. About this Notice

This Privacy and Cookie Notice provides information on how Elryan collects and processes your personal data when you visit our website or mobile applications.

2. The data we collect about you

We collect your personal data in order to provide and continually improve our products and services.
We may collect, use, store and transfer the following different kinds of personal data about you:

• Information you provide to us: We receive and store the information you provide to us including your identity data, contact data, delivery address and financial data.
• Information on your use of our website and/or mobile applications: We automatically collect and store certain types of information regarding your use of the Elryan including information about your searches, views, downloads and purchases.
• Information from third parties and publicly available sources: We may receive information about you from third parties including our carriers; payment service providers; merchants/brands; and advertising service providers.

3. Cookies and how we use them

A cookie is a small file of letters and numbers that we put on your computer if you agree.
Cookies allow us to distinguish you from other users of our website and mobile applications, which helps us to provide you with an enhanced browsing experience. For example, we use cookies for the following purposes:

• Recognizing and counting the number of visitors and to see how visitors move around the site when they are using it (this helps us to improve the way our website works, for example by ensuring that users can find what they are looking for).
• Identifying your preferences and subscriptions e.g. language settings, saved items, items stored in your basket and primo membership
• Sending you newsletters and commercial/advertising messages tailored to your interests.

Our approved third parties may also set cookies when you use our marketplace. Third parties include search engines, providers of measurement and analytics services, social media networks and advertising companies.

4. How we use your personal data

We use your personal data to operate, provide, develop and improve the products and services that we offer, including the following:

• Registering you as a new customer.
• Processing and delivering your orders.
• Managing your relationship with us.
• Enabling you to participate in promotions, competitions and surveys.
• Improving our website, applications, products and services
• Recommending/advertising products or services which may be of interest to you.
• Complying with our legal obligations, including verifying your identity where necessary.
• Detecting fraud

5. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Your legal rights

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, correct or erase your personal data, object to or restrict processing of your personal data, and unsubscribe from our emails and newsletters.