Liquid Lipstick that doesn't smudge. Everything you've always dreamed of from a matte lipstick is now possible with Essential Technology. Intense, vibrant, velvety shades for an ultra-matte effect and ultimate comfort. The secret to this exclusive lip color is lightness, matte shine, and long-lasting hold. Its delicate color lasts for hours without smudging. Its unique waxy gel texture makes you forget you're wearing lipstick. Plus: Fragrance- and paraben-free. Long-lasting, non-smudging, matte